Pratik started FoxyMoron in 2008, when he was just 19. After catapulting FoxyMoron into one of the top digital agencies in the country, he began consciously moulding the agency in the direction of a single service provider that could address the needs of a brand at any stage of it’s marketing life cycle. This thought led to the foundation of the Zoo Media network, India’s first homegrown media network. Today, Zoo Media is a full service network with 7 agency brands headed by the best in the industry.
Pratik’s philosophy, which is shared across the Zoo Media network, is to work with clients as business partners with a singular focus to achieve business outcomes. Under Pratik’s leadership and fearless vision, the future of Zoo Media will expand to international soils. Pratik’s affable nature, passion for industry knowledge and restless curiosity has helped grow the network to its current strength of 250+ employees. His values of striving for excellence by leading with empathy, is the ethos of the network’s culture.
Pratik is a cricket enthusiast, chocolate junkie and has a talent for speaking in foxymorons.